The Myth of Tex-Mex and the Matter of Invention

On Cervantes, Hijos de la Chingada, and the Cook as Participatory Journalist

The first time I read Don Quixote, it was assigned—senior year, Spanish honors class—and like most assigned books, I expected to endure it, underline some themes, maybe write a passable essay. But something in me, stubborn or intuitive or just hungry, decided to read it in Spanish, the original language, where I had the sense—accurate, I think—that something lived between the words that would not survive translation. I didn’t understand all of it, but I didn’t need to. I felt the hum. The rhythm. The wild insistence of a man who would not be corrected by the world’s version of what was real. A man who kept walking anyway.

Later, I would learn the deeper drama: how Cervantes, after writing the first volume, was scooped by a counterfeit—a false sequel penned under a pseudonym, flattening his character into farce. And how Cervantes, in response, wrote a second volume of his own, one that calls out the fake, steps inside the fiction, and reclaims the story by making Quixote not just a character but a conscious one. It was more than just a rebuttal. It was a resurrection. It was the first great act of literary reclamation, and it was, in every sense of the word, a meta-move: a reminder that the true spirit, once animated, cannot be extinguished by impostors.

This book is a gesture in that same spirit. It is not a purist’s restoration, but a revision with soul. It is Volume II—not to correct what’s been written, but to call it out, walk around it, and keep going. To remind the reader that the story of Mexican food—especially as it has survived and thrived in Texas—is not over. And it’s certainly not tame.

Because what we call Tex-Mex today is, in many ways, a branding exercise—a ringer thrown in for a ringer, to borrow from The Big Lebowski. A wild and gorgeous creature stripped of its teeth, dressed up in mild cheddar and flour tortillas, served sizzling in sanitized skillets meant more for show than story. It took the unruly, adaptive, syncretic power of Mexican cuisine—a cuisine born of rupture, improvisation, and deep cultural remixing—and sold it back to us as something legible and mild.

But Mexican food, in its truest form, has never been mild.

It is a cuisine born of the hijos de la chingada—the children of nothingness, yes, of violation and fracture, but also of invention, of no-holds-barred imagination, of glorious survival and transformation. Octavio Paz framed the hijo de la chingada as a child of rupture, but he also named the rupture as a source of identity—raw, complex, irreducible. And I see it not as a wound to be mourned, but as a banner to be lifted. A rallying cry for all those who make something out of what was never meant to be enough.

From that nothingness comes a cuisine that has never apologized for its contradictions. One that welcomes the sacred and the profane onto the same plate. That throws caviar on carnitas and doesn’t ask permission. That respects the mole while remixing the salsa. It is, in truth, one of the world’s first great fusion cuisines—born not of trend, but of necessity, of migration, of conquest, of resistance, of desire. It is pre-colonial and postmodern. It is Indigenous science and colonial grit, ranch-hand improvisation and baroque decadence, all stewed into the same pot.

And what Tex-Mex did, or tried to do, was to take that wild animal and put it in a zoo. To freeze it, number it, mildify it. To make it safe for the consumer. To take a cuisine of fire and edge and improvisational holiness and package it like a brand of suburban comfort food. But you cannot contain a mythology in a combo plate. You cannot reduce memory to melted cheese. You cannot tame what was never tame to begin with.

So my goal here is not to destroy Tex-Mex, but to break it out of its cage. To rewild it. To remind it of its origins. To speak not only of what it became, but of what it could become again—if we let it breathe.

This book is a reclamation, but it is also an invitation. It is not an argument for gatekeeping—it is a call to participation. Come with your hands open and your mind curious. Come to cook. Come to taste. Come to ask what stories are buried in your pantry. Come knowing that the only rule is reverence, and the only sin is forgetting.

To the professional cook: learn the system before you improvise. Understand that guajillo and pasilla are not interchangeable. That nixtamalization is not a buzzword—it is a sacred practice that predates the borders that surround your prep station. And when you bend the rules, do it beautifully. Do it knowingly. Do it with the ghost of every abuela watching.

To the home cook: you are not exempt from the story. You are already in it. Every time you cook a taco, you are participating in a cultural memory. You do not need to be perfect. But you should know what you are holding. Let your cooking be a form of listening.

Because the true story of Mexican food in America is not Tex-Mex. It is something older, weirder, wiser, and more alive.

It is a palimpsest—a manuscript layered over again and again, with the original text still pulsing underneath. You can taste it, if you know how to look. You can smell it, if you let the masa stick to your hands. You can feel it, if you stop pretending the story began with fajitas.

This book is my attempt to trace those lines. To speak not from atop the tradition, but from within it. To participate in a myth that keeps rewriting itself through flavor, fire, and fellowship.

Like Quixote, I know that some will say this is madness. But madness, in the hands of someone who believes, becomes vision.

And vision, when shared at the table, becomes culture

Sausage

Sausage

If you've seen the movie Chef, you might think you just go get a truck, max out some credit cards, and have a kid run your social media then you'll be good. Well, the movie glossed over a lot of the nitty gritty (and for good reason). What follows is as complete an account of what to do when starting a food truck in this fair city.

All of this information was painstakingly gathered by combing through regulations, making far too many calls to City of Houston employees, multiple visits to the City of Houston Health and Human Services Department, and other encounters with helpful albeit shady characters along the way. 

By sheer knowledge of best business practices, common sense, and sifting through the utter shit storm of the City of Houston's collection of codes and outdated pages, I was able to piece together what it would take to start this business. Here's what it takes outside obtaining your physical food truck:

  • Start your business (we went with an LLC; $300 filing fee) and obtain an Employer Identification Number and Sales Tax Number. (2-3 weeks)
  • Get the proper documents in order to get your food truck permitted (in Houston, this is called a medallion). This webpage was helpful, but it takes a ton of time to put together what you actually need to do. This is it in human format:
  • Once you have your documents in order, you're ready for inspection
    • Get your LP system tagged or inspected. You can usually get this done at the commissary you use.
    • Get your LP system permitted at 1002 Washington ($175; bring property letter/commissary letter). You must do this after you have your unit tagged/inspected.
    • Make sure you have a type K fire extinguisher in addition to the general type ABC. The fire extinguishers need to be tagged, which we were only able to find at AAA Fire Equipment Co. on Bissonet. 
    • Get your food truck inspected and hopefully permitted at 7411 Park Place ($583.42 Medallion, $240.86 Electronic Monitoring, Pre-opening inspection $117.75, $16.50 Water Sampling Fee) on either Tuesday or Thursday. Get there early, seriously. They open at 7am, but people show up at 4am to start waiting in line.
  • This is some weird stuff that the City of Houston requires from food trucks:
    • All of your electrical must be enclosed (not in conduit, but behind an enclosure). This is a serious pain in the ass of any food truck builder and has zero bearing on safety. 
    • If you have a 2 compartment sink, you must have a very particular type of combination detergent sanitizer on the truck. We only found that this was available at a particularly off-putting food truck builder's place of business and that it costs $100 a bottle.
    • There are multiple crazy regulations about propane system plumbing that we have not yet gotten to the bottom of. We passed our inspection, but have heard conflicting opinions on the state of its compliance by (thankfully) people that don't have a say in us passing inspection.
    • The afore-mentioned fire extinguishers. Seriously, we only found that one store that sold them.

If you're starting a food truck and need some help or some straight talk on any of this, reach out to us. We'd love to help.



Test Dinner

Test Dinner

On Saturday, we prepared 6 courses for a group of 12 as a way to test a few of the dishes we'd been imagining. We drew inspiration from regions across Mexico and beyond, as well as the fresh and beautiful ingredients that were available at the farmer's market. 

First Course 

Deconstructed Breakfast Taco: house-made pork cheek bacon, Meyer lemon, torn tortilla, ancho hollandaise, micro cilantro, sous vide egg and torn chilaquiles-style hand-made tortilla seared in our own house lard.

We served the "breakfast taco" with our truck blend Cafe de Olla and a side of scratch-made Eagle Rare bourbon Cajeta.

We loved the idea of doing a deconstruction for the test dinner as a way to let the different flavors of the dish really shine. We cured the pork cheek a week ahead of time and smoked it with some chiles and natural hardwood chips. We found some micro cilantro at the farmer's market and used it here to add complexity. 

Second Course

This salad drew inspiration from the Yucatan. Mikey calls it a "Yucatan Chopped Salad." We peeled and blanched fresh chickpeas and shelling peas from the farmers market in a simple court-bouillon, we dressed them in lime and chilled. They were mixed with black cherry tomatoes, pomegranate seeds, dark roasted pumpkin seeds, raw jicama, chayote and apple. All of this was tossed in lime and olive oil with sea salt. The avocado and coconut cream for garnish was a true show stopper.

Third Course

Taco Al Pastor: house-made adobo, pork shoulder, roasted salsa verde, house-made pickled red onion, avocado, honey bacon fat tortilla, lime

Fourth Course

Ceviche Taco: Thai chili, garlic, shallot, house tiger's milk, wild-caught halibut, tempura avocado, squid ink tortilla

Good fish tacos are few and far between in my experience. We had some beautiful, meaty halibut and I thought that it would make a great ceviche. Mikey pushed for the squid ink tortilla and added the thai chiles to the tiger's milk. Kale got a little obsessed with the tempura avocado and I'm glad she did. It added a necessary levity to the taco and also encouraged many in attendance to ask for just a plate of tempura avocados by themselves.

Fifth Course

Taco Vegetal: butternut squash, purple & red potatoes, poblano, chèvre, scallions, pomegranate, micro greens, beet tops tortilla

Mikey is the Vegetarian Liason and rightfully so. This veggie taco has plantains, potatoes, pomegranate, radish and scallions in a hard-cooked sauté meant to mimic the texture and flavor of a picodillo without the beef. The bright green tortilla was made with the beet tops which just quickly blanched and then blended into the masa.

Sixth Course

The Topopilla: house-made pastry, manzanilla-infused honey meringue, key lime curd, your new favorite thing, let alone dessert.

Mexican Drinking Chocolate served with Mescal 

ALL HAIL THE TOPOPILLA

It was a beautiful experience seeing dishes that we'd talked about for over a month and watching them incept, cook and plate to be enjoyed by all who attended.

Salud!

Kismet

A month ago I cooked a meal with my wife for some family that was coming over. My 5 month old son, Ezra, watched her whipping olive oil into mayo for potato salad as I tended some pork tenderloins on the grill. We drank a bottle of wine and laughed at Ezra's curled-toe fascination. 

After dinner, my wife's aunt Ellen pulled me aside. She has the presence of a horse whisperer. When she trains her blue eyes on you, it's like a force-choke from Vader. "I think you should start a food truck." 

I smiled my polite smile. Having cooked at restaurants in college and then for friends and family since then, I've heard that my food is good. This is by no means some kind of self deprecating thing. I love to cook and I love to eat. I think my food tastes great and I've worked hard (though it hasn't been work) over the years to learn to do it right. It's just that starting a foodtruck is a lifestyle change and I was comfortable.

Again with the Vader stare. My polite smile didn't fly with her; I was reminded yet again that Ellen and my wife share more than a few genetic traits. "I think you should think about it. Really. Making food makes you happy."

That was it. Everybody packed up their respective cars and we put Ezra to bed. 

Less than a month later, I was looking for a new job.  My wife and I sat on adirondack chairs in our front yard passing a Topo Chico back and forth and talking about what to do next. We conferenced Ezra in via baby monitor, but he didn't contribute much. "What would you cook if you had a food truck?" she started.

A beat passed in which I explored the idea of the food truck, the feasibility of it. I ran through my list of friends and acquaintances, reaching out to anyone that might be in a place to help, let alone have the passion for it. Some said they might be able to help, some loved the idea, but weren't in a place to pack up and move for something just this crazy.

Even though I'm an eternal optimist, I have my limits. That limit in this situation was about two weeks. Finally, I asked for a sign. Something, anything to encourage me before I gave it up and went back to job applications. That morning, I made an attempt to contact my long-lost friend Mike who hasn't been on social media nor has had a cell phone since I've known him and currently resided in Marfa. If you're thinking he's that kind of guy, he is and so much more. 

The only picture I was able to find of Mike when looking for him online.

The only picture I was able to find of Mike when looking for him online.

I picked up the phone and dialed Maiya's, the restaurant I had tracked him to online. I knew his voice right away though I hadn't heard it in over five years. He was moving to Houston. And had already been putting together a menu for a restaurant with the same theme I had for the truck. I wired the money for the downpayment on the truck the next Friday.

Years before, when I was in film school, Mike had told me about something he'd heard about Michel Gondry and Charlie Kaufman. He told me that they rarely spoke to one another because they were always afraid they'd be working on the same idea.